When the new Sneakers collection was launched with the motto “Not made for running, great for kicking asses”, Diesel created the “Diesel Kick Ass Competition”, an event that would fly to several cities in Spain and Portugal looking for the best “Ass Kickers”. Our collaboration with Diesel took place within the framework of the festivities of La Mercè, in Barcelona, located in the area of concerts of the Forum of Cultures. We created a large billboard thanks to the stacking of three port containers that we also used to make an ephemeral store and a stage where anyone could try to prove their “Kicking Ass Strength”.